Lika Jewellery
Branding and social media strategy for a jewellery brand.
SMM
How the project came to life
LIKA Jewellery is a fictional branding project developed to explore brand identit and social media marketing strategiy.
Brand Vision & Mission
Vision: To become the go-to jewellery brand for those who seek affordable elegance, offering high-quality designs that elevate everyday style.
Mission: Through a strong social media presence, LIKA Jewellery inspires and connect with their community, making elegance more accessible while celebrating personal expression.
Logo Design
Challenge: The logo needed to reflect both luxury and affordability without appearing overly ornate or generic.
Solutions:
- I designed a sleek, typographic logo using a modern serif font, evoking a sense of elegance.
- I developed a neutral, elegant color palette featuring soft beiges, aligning with luxury branding trends.
- Created a refined icon version of the logo for versatility across packaging and social media.
Social Media Presence
Challenge: With social media as a key driver for brand visibility, LIKA needed a strategy to captivate and engage its audience while maintaining a premium aesthetic.
Solution: Implemented a content strategy focused on three key pillars:
- Product Highlights: High-quality close-ups, lifestyle photography, and curated flat lays to showcase the jewellery.
- Brand Storytelling: Behind-the-scenes content, craftsmanship details, and the philosophy behind LIKA’s designs.
- Community Engagement: User-generated content, influencer collaborations, and interactive posts like polls and styling tips.
Final Thoughts
This project successfully demonstrated how a jewellery brand can establish a strong digital presence through cohesive branding. I enjoyed all steps of this project: from thinking about what to design and how to design it, to creating social media posts!